Two very different Kickstarter pitch videos, one very successful result

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Two podcasts took completely opposite approaches to their Kickstarter pitch videos and successfully raised approximately twice their fundraising goal this month to keep their sound alive.

An InExact Science got money to start their podcast in the closet of creator Lisa Cantrell’s closet in Davis, Calif.

The podcast will ask regular people to share their feelings about why is love so hard to get over, why we regret and other curiosities about the human experience then have scientists answer the question.

An InExact Science is “…asking science to meet us half way and blow the storm doors off of our minds…,” Cantrell said in her pitch video. It’s an enjoyable video worth watching for anyone interesting in starting their own campaign someday. Her enthusiasm shows.

The never-before-broadcast podcast was able to raise near $3,000 from 90 backers for equipment and initial costs. An InExact Science’s 30-day campaign ended Sept. 12.

While An InExact Science wants to explore the human condition and improve communication between scientists and everyday people, Joystick Jerks wants to tell fart jokes and talk about retro video games.

The trio’s raunchy humor makes their parody of that Sarah McLachlan ASPCA commercial in their pitch video no surprise; or suggestion that fans raise money with prostitution, stealing from homeless people or mowing lawns; or that the last half of the eight-minute pitch video comes with a unique surprise.

The podcast was started in March 2013 by three guys from Franklin Park, New Jersey and their 30-day campaign that ended Sept. 13.

Want some more tips? See “How to shoot a great crowdfunding video” from the European Crowdfunding Network.

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Khari Johnson
Khari is founder and editor of Through the Cracks: Crowdfunding in Journalism. He also writes about bots and artificial intelligence for VentureBeat. He has built news startups in the U.S. and Europe for the last decade.

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