So you know when you’re playing a game on your iPhone and you’re offered a bunch of extra coins to watch an ad?
That’s what TouchArcade says is kicking their business of iOS game criticism and reviews in the teeth.
Banner ads used to pay the bills. Now free to play games that entice users into a paid purchase or download dominate the landscape, they say.
“In the face of this new style of game marketing, traditional advertising revenue has all but completely dried up, and TouchArcade is dying,” TouchArcade said on their Patreon page.
In a last-ditch effort to save themselves, TouchArcade launched a crowdfunding campaign June 22.
So far they’ve raised $6,700 a month toward a $10,000 a month goal to stay afloat.
TouchArcade joins a host of other news outlets that recently looked to crowdfunding to keep the lights on.
Tech blog ReadWrite recently announced plans to launch a big campaign this month to reform and rebound and Radio Helsinki in Finland is using equity crowdfunding platform Invesdor for the same reason.
In February bloggers for massively multiplayer online website Massively were let go by AOL. A few days later they launched a Kickstarter campaign and within 48 hours they had the $50,000 they asked for. A new website for the publication now called Massively Overpowered launched eight days after they were laid off.
After that big one-time Kickstarter campaign they moved funding operations to Patreon, which now brings in approximately $1,200 a month.
Read more about TouchArcade and challenges that face gaming journalists see this article in The Guardian.