This is a brilliant, entertaining crowdfunding pitch video

So I’m not sure if this video helps fund the Gut Feeling project it was made for, but it’s fun storytelling and unique, and sometimes we just want to show you the awesome things we stumble upon.

Hosted by the Australian crowdfunding platform Pozible, the Gut Feeling project wants to make webisodes entirely from the perspective of how their stomach feels in order to help people “feel good about themselves, whatever their tummy looks like!”

The video kind of feels like it veers off topic when a webisode preview goes from gut feeling and impulse to sex after too many drinks, but the creators deserve points for the concept. Not only do the project’s creators write every word of their project pitch on their own tummies, they even made a pie chart of expenses.

Not only do the project’s creators write every word of their project pitch on their own tummies, they even made a pie chart of expenses.

gut-numbersSo again: Will it convince people to fund this campaign? I’m not totally sure. As it stands now the Gut Feeling campaign has $5,400 (AUD) toward a $14,000 goal, but I really enjoyed the idea. It’s good storytelling, and this pitch video throws some curveballs I’ve never seen in a crowdfunding campaign pitch video.

Want to see more exceptional crowdfunding campaign pitch videos? Read “Independent, low budget and fantastic” or “2 very different pitch videos, one very successful result”


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Khari Johnson
Khari is founder and editor of Through the Cracks: Crowdfunding in Journalism. He also writes about bots and artificial intelligence for VentureBeat. He has built news startups in the U.S. and Europe for the last decade.

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