Redefined is on a quest to take sensationalism out of the news

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Featured by Kickstarter this week, Redefined’s crowdfunding campaign has a little over a week to hit a $16,000 goal.

Thus far the campaign to battle unrealistic portrayals of marginalized communities has raised about $11,000 from 41 backers.

Redefined Films wants to make explanatory videos to counteract a news culture project creator Luke Namer said is driven by the fear and the need for page views and revenue.

If crowdfunded the project titled “Redefined – Watch Your Story Become a Movement” will continue to rely on the crowd to decide what stories get covered.

Issues Redefined takes on will come from user story pitches shared on redefinedfilms.org. Users then vote on their favorites and webisodes are made.

Words like advocacy and nonprofit come up a few times in the campaign pitch video and Kickstarter page. So I asked Namer if this is a project by advocacy and nonprofit organizations or if it’s the work of journalists.


To me, coverage from activists doesn’t seem much better than coverage from a bunch of sensationalist journalists.

“It’s actually a little bit of both,” Namer said. “I personally come from the international nonprofit field, where I saw how exaggerated coverage can have real effects on lives, like coverage of gangs in Central America or Ebola in West Africa.”

Journalists, some of whom are listed on the campaign’s project page, will produce the webisodes, Namer said.

The Redefined vision is explained a bit more with these classy flow chart-y infographics.

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Khari Johnson
Khari is founder and editor of Through the Cracks: Crowdfunding in Journalism. He also writes about bots and artificial intelligence for VentureBeat. He has built news startups in the U.S. and Europe for the last decade.

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