Hashtag analysis and protest pics from the crowd define #Protestify

image
Photo credit: Joshua Sinn.

If the symbol of protest for a previous generation was a Black Power fist, maybe the symbol of this generation includes a smartphone and a hashtag. That’s certainly what Protestify thinks at least.

Based out of the Columbia University Startup Lab in New York City, the crowdsourcing setvice to allow people in a protest to sell their photos to news media completed a $32,000 crowdfunding campaign Thursday, hitting their goal on Kickstarter with just hours to spare.

See their awesome animated pitch video below to get a better taste of the idea.

Don’t go to Google Play or the App Store to find their services. Protesify is not an app.

Instead, anyone who uses the #protestify hashtag with a social media app is sent a copyright agreement then contacted again if their content is sold.

It seems like a good time to sell the value of shots from the crowd.


In the last couple weeks high-profile protests have attracted thousands of people, the attention of world news and a common hashtag including #ICantBreathe and #BlackLivesMatter in the United States, #YaMeCanse in Mexico, #UmbrellaRevolution in Hong Kong and others in Spain and Hungary.

Protestify succeeds where the Helsinki-based Vews did not. An app that had a near identical function, Vews canceled its $100,000 crowdfunding campaign after one month, attracting only about $1,000 from backers.

Attempts to reach Vews for comment via email and various instant message services were unsuccessful.

Unlike Vews, Protestify analyzes and makes visualizations of social media activity to create data visualizations for news outlets and continue an ongoing effort to “map the entire social media space for protest news.”

The incentive of hashtag analysis as an award attracted more funders above $200 than any other reward, including some unique art and original prints by former NY Times photojournalist Michael Kamber.

The offer to analyze startup pitches for $100 a pop brought in 12 backers.

Editor’s Note: This story was written when Through the Cracks Editor Khari Johnson worked for the crowdsourcing photography app Scoopshot, a company that could be considered a competitor of Protestify.

Related Posts

Crowd gives €375,000 to buy French newspaper Nice-... Employees of the French company Nice-Matin have succeeded in buying their own newspaper following a historic crowdfunding campaign that came to an e...
Paid cuddling and other examples of interesting an... On occasion, we veer into stories about entrepreneurial journalism and innovation just because both can be closely associated with crowdfunding journa...
Rahja: “This will be the future” of ph... See Also: Is Scoopshot a Photojournalism Game Changer? After hearing Scoopshot founder Petri Rahja talk about Scoopshot at Digile’s crowdsource...
52 ways to make money and support local journalism Credit: Thomas Hawk via Creative Commons. Originally published June 24, 2015 on Medium.com. This morning I spoke to 20 journalists who are enro...

Comments

comments

Khari Johnson
Khari is founder and editor of Through the Cracks: Crowdfunding in Journalism. He also writes about bots and artificial intelligence for VentureBeat. He has built news startups in the U.S. and Europe for the last decade.

NO COMMENTS

Leave a Reply