One year after making the jump

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I’ve always been interested in sustainability and business models and heard about a low success rate for journalists who do crowdfunding.

How can that be?

Shouldn’t storytellers have a natural advantage?

I mean something new needed to happen to get revenue beyond ads into journalism.

Roughly half of all daily newspaper reporters who were on a beat in 2000 are gone. That’s a lot of underserved communities in America, not to mention plenty of interest-based niche communities in the U.S. and abroad who have always lacked coverage.


Everyone deserves to understand what’s happening at City Hall, what their kid’s school district is doing and environmental factors that endanger their health. Everyone deserves a watchdog on the prowl to catch wrongdoing and defer corruption and to get to the bottom of issues that determine elections. How else can we expect people to make informed decisions?

Spreading ideas that enable storytellers isn’t just a chance to make a social impact, it’s a business opportunity.

With that point of view (and others spelled out over time), Through the Cracks was born one year ago today.

We started as me, just one person and a Tumblr blog. Now we have people around the world searching for stories worth spreading all over the place.

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We’re building a virtual library of unique strategies and tactics storytellers use to make storytelling possible.

In the future we’re going to make some additions (Through the Cracks stories in Spanish coming soon) and go beyond telling stories to support reporters, storytellers and any person collecting and disimentating information for the common good.

Thanks to everyone for your continued support, and thanks to Carlos Moreno and all the contributors who have worked hard to build Through the Cracks.

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Khari Johnson
Khari is founder and editor of Through the Cracks: Crowdfunding in Journalism. He also writes about bots and artificial intelligence for VentureBeat. He has built news startups in the U.S. and Europe for the last decade.

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