London gets new bi-monthly hyperlocal publication


A successful crowdfunding campaign is bringing Londoners a new bi-monthly publication that will feature stories on interesting local people and places, with a strong emphasis on photography and design, according to

Freelance journalist Katie White and Mark McGinlay, successfully crowdfunded nearly 10,000 in Euros for the production of the “The Dulwich Diverter,” which is set to be launched in May 2016.

The paper will have a news section and a strong online presence with updates through social media and a blog. Readers can also enjoy a Dulwitch themed crossword puzzle and a column by the Independent on Sunday columnist and local resident Jane Merrick.

Successful Kickstarter campaigns aren’t foreign for White and McGinlay, teaming up once before with the Peckham Peculiar, their first crowdfunded hyperlocal newspaper in January 2014.

“The first issue of the Peckham Peculiar was published just over two years ago following a successful crowdfuncing campaign,” White told the

“Now that it is really well established in the area, we felt the time was right to launch a second newspaper. Dulwich seemed like the natural next step as we used to live in the area and know it well,” she said.

White said evidence of people backing this campaign shows that Londoners want their news.

“The fact that so many people from the community have given us their support is really encouraging – it shows that a local newspaper is something people really value and want.”

To read more about hyperlocal news and how other organizations have funded them, read our three tips Through the Cracks has learned for crowdfunding local news.

Related Posts

The Beacon Reader projects you can’t see A little over a week ago Through the Cracks: Crowdfunding in Journalism published two stories about projects on Beacon Reader this week, one about s...
Video: Crowdfunding journalism beyond money I went to the Reynolds Journalism Institute (RJI) recently and it was everything a news nerd like me could hope for. In 15-20 minute intervals, new...
The subscription model: Crowdfunding for people wi... In reward-based crowdfunding there are two common approaches: one-time campaigns and ongoing or subscription-based like the kind offered by Patreon,...
A Humans of New York-inspired project in the Arcti... Ali G and a bear in Ivalo, Finland. Credit: Elias Lahtinen. Far north, where the borders of Norway, Finland and Russia begin to converge, is where a...



Robert Moreno
Robert is a full-time reporter for the Chula Vista Star-News covering local government and education beats and writing human interest stories. He is a believer in nonprofit journalism.


Leave a Reply