After appearance in Beyonce’s ‘Lemonade,’ breast cancer survivor walks 1,000 miles topless

It’s by no means a regular segment on Through the Cracks but every now and then we stop to recognize exceptional pitch videos.

They can be hard to do. Creators have to gain trust, inspire action, and be authentic.

Authenticity is what we enjoyed so much about the Tucson Sun Sentinel video and this Australian talking stomach video, and authenticity is what we like about the Scar Story.

It’s the story of Paulette Leaphart, a woman walking topless 1,000 miles from Mississippi to Washington D.C. Her walk to share the scars of her double mastectomy started Monday, but lately, Leaphart is best known as the woman who appeared in the Hope section of Beyonce’s “Lemonade. The hour-long album/video premiered on HBO last month.

During an audition for her daughter at Beyonce’s Lemonade video, Leaphart was asked to make a cameo. Instead of an audition, Leaphart showed the director her campaign pitch video. The director began to cry, according to Business Insider.

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You can follow Leaphart’s trip to Washington D.C. on the Scar Story blog or #scarstory.


Taken on their own as a single piece of content, pitch videos (typically 2-4 minutes each) are great examples of storytelling and standalone pieces of content.

That’s true of Scar Story, and it’s also true of “Stronger Shines the Light Inside,” a public photo exhibit by Angie Smith to share the lives of refugees being rebuilt in Boise, Idaho.

The video gives you a quick taste of the kind of photography Smith has done and a plain but powerful account of why this story matters. Both Scar Story and Stronger Shines the Light Inside campaigns successfully reached their goals. Combined the two have raised more than $45,000.

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Khari Johnson
Khari is founder and editor of Through the Cracks: Crowdfunding in Journalism. He also writes about bots and artificial intelligence for VentureBeat. He has built news startups in the U.S. and Europe for the last decade.

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