3 issues in, Latterly Magazine hits a hurdle that could put it out of business

image

Despite a fast start with press from Venture Beat and Columbia Journalism Review, and raising more than $12,000 on Kickstarter, Latterly Magazine could go out of business, said editor and co-founder Ben Wolford.

In a post published early Wednesday, Wolford pleaded with users to re-subscribe and fast, saying:

Because of a technical thing, every single person who subscribed before Jan. 23 will have to re-subscribe manually when their subscription expires. If no one does (only a handful have so far), we’ll probably go out of business.

The snafu is due to a change in subscriber management systems, Wolford said, and happens only days after the beginning of partnerships with Newsweek and the French magazine Ulyces.

Latterly displays no ads. Instead readers are asked to pay $3 an issue.

The fourth issue of the longform monthly magazine is due out Feb. 17 or 18, Wolford told Through the Cracks. The Latterly app is expected to make its debut for iPhone users later this month.

No matter what happens, even if none of the subscribers returned, the site has enough money on hand to make it to June, he said.

Before the post about subscriptions was published on Latterly, Wolford wrote a frank article published Tuesday on Medium. The piece takes a naked look at how Latterly came to be and the lessons he and his wife Christina Asencio learned jumping off the news startup cliff.

Related Posts

A Humans of New York-inspired project in the Arcti... Ali G and a bear in Ivalo, Finland. Credit: Elias Lahtinen. Far north, where the borders of Norway, Finland and Russia begin to converge, is where a...
Print is dead. Really? Arctic Startup’s new ... ArcticStartup.com, a blog devoted to coverage of the tech startup scene of Nordic and Baltic Europe, launched an Indiegogo campaign Thursday to pay ...
An alternative to the alternative weekly malaise Credit: Grover Schrayer   A short while ago the San Francisco Bay Guardian was an esteemed member of the San Francisco media landscape, an...
Longform bubble? Latterly promises to be different... Latterly founders Ben Wolford and Christina Asencio. Credit: Latterly. Ben Wolford likes craft beer, and living indoors, but being a journalist in...

Comments

comments

Khari Johnson
Khari is founder and editor of Through the Cracks: Crowdfunding in Journalism. He also writes about bots and artificial intelligence for VentureBeat. He has built news startups in the U.S. and Europe for the last decade.

NO COMMENTS

Leave a Reply