Chasing a vision… and Sue and aliens and stuff

At one point a few months back I figured we could use some help with editing and keeping our vision in line so I asked Jenna Loceff to join us and act as editorial vision director.

Jenna and I have known each other since college (a startup that looks back to smart, reliable people you knew in college? How predictable!) and it makes me sleep a little easier at night to know she’s a part of what we’re doing here.

She’s playful and sometimes silly (her daily doodles are plenty evidence of that).

Today in History #todayinhistory

A photo posted by jenna loceff (@miettestarr) on


Today in history

A photo posted by jenna loceff (@miettestarr) on


Today in history #todayinhistory

A photo posted by jenna loceff (@miettestarr) on

She’s also pretty damned smart, and she’s got a deep interest in crowdfunding’s ability to bring stories to life, and she’s dead serious about quality journalism that impacts people’s lives.

When Jenna isn’t lending us a hand, she’s a board member of the Santa Rosa Junior College Journalism Advisory Committee and senior reporter at The Deal.

This is one of about a dozen interviews done with Through the Cracks staff. To see them all, click here.

Through the Cracks: When was the last time you laughed until you cried?

Loceff: Watching Justin Timberlake and Jimmy Fallon perform History of Rap.

Through the Cracks: What are you working on right now?

Loceff: I’m working on some short stories. Fiction is scary.

Through the Cracks: What has surprised you about or captured your interest in crowdfunding journalism?

Loceff: I am pretty excited about how many people are successfully using crowdfunding to fund their projects.

Through the Cracks: Why are you a journalist or photographer or generally awesome person?

Loceff: There is so much nonsense being disseminated to the masses. I’m trying to help level it out.

Through the Cracks: Why did you decide to become a contributor to Through the Cracks?

Loceff: I believe in what Through the Cracks is doing. Plus the people are talented and awesome and it is rare to work with such great people.

Related Posts

Krautreporter: Crowdfunding journalism is a moveme... Last June, Krautreporter raised $1.38 million to launch an ad-free online magazine. In an interview shortly after the campaign ended, founder Sebast...
Modern reporting advice from modern reporters A journalist's job is to tell a story. Sometimes it's the latest political scandal, sometimes a great technological achievement, sometimes the com...
Print is dead. Really? Arctic Startup’s new ..., a blog devoted to coverage of the tech startup scene of Nordic and Baltic Europe, launched an Indiegogo campaign Thursday to pay ...
Driven Media: Accelerating the closure of the gend... The idea came together sometime around 2 a.m. "Someone just said 'let's do this.' We just committed and decided failure is not an option," said...



Khari Johnson
Khari is founder and editor of Through the Cracks: Crowdfunding in Journalism. He also writes about bots and artificial intelligence for VentureBeat. He has built news startups in the U.S. and Europe for the last decade.


Leave a Reply