Chasing a vision… and Sue and aliens and stuff

At one point a few months back I figured we could use some help with editing and keeping our vision in line so I asked Jenna Loceff to join us and act as editorial vision director.

Jenna and I have known each other since college (a startup that looks back to smart, reliable people you knew in college? How predictable!) and it makes me sleep a little easier at night to know she’s a part of what we’re doing here.

She’s playful and sometimes silly (her daily doodles are plenty evidence of that).

Today in History #todayinhistory

A photo posted by jenna loceff (@miettestarr) on


Today in history

A photo posted by jenna loceff (@miettestarr) on


Today in history #todayinhistory

A photo posted by jenna loceff (@miettestarr) on

She’s also pretty damned smart, and she’s got a deep interest in crowdfunding’s ability to bring stories to life, and she’s dead serious about quality journalism that impacts people’s lives.

When Jenna isn’t lending us a hand, she’s a board member of the Santa Rosa Junior College Journalism Advisory Committee and senior reporter at The Deal.

This is one of about a dozen interviews done with Through the Cracks staff. To see them all, click here.

Through the Cracks: When was the last time you laughed until you cried?

Loceff: Watching Justin Timberlake and Jimmy Fallon perform History of Rap.

Through the Cracks: What are you working on right now?

Loceff: I’m working on some short stories. Fiction is scary.

Through the Cracks: What has surprised you about or captured your interest in crowdfunding journalism?

Loceff: I am pretty excited about how many people are successfully using crowdfunding to fund their projects.

Through the Cracks: Why are you a journalist or photographer or generally awesome person?

Loceff: There is so much nonsense being disseminated to the masses. I’m trying to help level it out.

Through the Cracks: Why did you decide to become a contributor to Through the Cracks?

Loceff: I believe in what Through the Cracks is doing. Plus the people are talented and awesome and it is rare to work with such great people.

Related Posts

Modern reporting advice from modern reporters A journalist's job is to tell a story. Sometimes it's the latest political scandal, sometimes a great technological achievement, sometimes the com...
Reclaiming the stories of real women and the South Online longform magazines The Riveter and Scalawag Magazine hit their funding goals this week by promising to tell the stories they know – women writi...
3 issues in, Latterly Magazine hits a hurdle that ... Despite a fast start with press from Venture Beat and Columbia Journalism Review, and raising more than $12,000 on Kickstarter, Latterly Magazine coul...
‘Crowdfunding isn’t about collecting money... The staff of Charlie Magazine. Image courtesy of Can you get behind phrases like "100% Bull shit free," "Smart is the new sexy" and...



Khari Johnson
Khari is founder and editor of Through the Cracks: Crowdfunding in Journalism. He also writes about bots and artificial intelligence for VentureBeat. He has built news startups in the U.S. and Europe for the last decade.


Leave a Reply