This crowdfunding pitch video is independent, low budget and fantastic

photo-1024x768 (1)

Crowdfunding campaign videos can be an art form. They’re an elevator pitch typically lasting 2-3 minutes long and depending on the genre the tactics people take vary widely in their execution.

Watch a few tech videos and they’re most often so sleek, polished and professionally done that can you lose sight of why you’re there in the first place (cue that familiar life-made-easy/whole-world-changing music). Comics get weird. Pitch videos in the film and video category can resemble a movie trailer or try to enchant with a cult of personality.

That’s not what you get from the Tucson Sentinel’s pitch video for Panorama de la Linea, a project to tell stories along and photograph every mile of the 373-mile Arizona-Mexico border.

Their pitch video is imperfect, [with wind popping in microphones, eyes jotting back and forth from script to camera], clean but not polished and was clearly shot in a day,  but never mind all that. When you watch the video the people you see come across as 100 percent genuine.

They look professional and passionate about their work, they are specific about the project’s goals and they introduce you to the team of photographers who will carry out the project.

It isn’t a commercial, it’s an invitation from actual journalists to bring a hefty idea to life, and it looks like the promise of good storytelling and an honest pitch by professionals is working out.

With about  a week to go at the time this story was published, Panorama de la Linea raised $7,810, well past an initial $5,000 goal, and are now working toward stretch goals.

The campaign currently sits in the featured spot in the Journalism category on Kickstarter and appears to be the most funded active campaigns in the category at the moment.

On a side note, Tucson Sentinel celebrated five years of publication this week, as did The Lens of New Orleans. Both organizations are members of LION (Local Independent Online News) Publishers, a group of roughly 100 independent news websites around the United States.

Tucson Sentinel editor and publisher Dylan Smith is chairman of the LION Publishers Board of Directors.

Related Posts

Canada’s murdered and missing native women Photos from the annual Women’s Memorial March in Vancouver, Canada taken in 2010. Credit: Kim Kim. “In the last 30 years, more than 1,100 Abor...
Radiotopia top $250K in about a week Completely not by design, many Through the Cracks posts this month have been about the great success of podcasts that seek crowdfunding. There ...
How does a college grad fund their news startup? For the better part of a decade, I've heard working journalists, professors and people who spend a lot of time thinking about the future of news t...
Podcast: Would you take a loan from your readers? Kiva was created to offer offer zero interest loans to entrepreneurs in developing nations instead of charity. On Thursday MediaShift's podcast and ho...

Comments

comments

Khari Johnson
Khari is founder and editor of Through the Cracks: Crowdfunding in Journalism. He also writes about bots and artificial intelligence for VentureBeat. He has built news startups in the U.S. and Europe for the last decade.

3 COMMENTS

Leave a Reply