Last week Contributor by Google was made available to internet users in the United States, according to the tech site Ubergizmo.
Basically, in order to no longer see ads, users pay $2, $5 or 10 a month. The more you pay, the fewer ads you see. Instead of ads you see checkered grey and white boxes. Publications invited to take part in the beta test include Mashable, The Onion and Imgur.
People who think consumers of media will pay to see ads go away are misguided, said Forbes contributor Robert Hof in an article earlier this week.
Surveys he cites found that fewer than 10 percent of consumers are willing to pay more than $5 a month to get rid of ads online.
There’s also this story from The Register in the United Kingdom that supposes that Contributor by Google is proof that no one will pay for news.
It seems like a pretty smart move by Google. More than 40 percent of internet users 18 to 29 have used AdBlock Plus. In a world where so many people block ads, money from Contributor is better than none at all.