Crowdfunding a beer blogger’s advent calendar because beer

Ha what the hell is a beer advent calendar doing in the Journalism category on Kickstarter?

That’s a fair question.

Well, how else is a British beer blogger supposed to get the variety of beers he needs to count the days until Christmas?

Ben McCormick, who writes for the website Caught By the River.

His campaign launched Tuesday and thus far has raised £175, exceeding a £100 goal.

In a post titled “Cheeky Bastard” on beeradventcalendar.blogspot.co.uk, McCormick lays out his reasoning.

“How about crowdfunding your December descent into borderline alcoholism? But the way things are, I couldn’t do this again this year and still eat/buy the kids Christmas presents,” he wrote.

“Essentially, I’m asking you all to buy me a pint so I can refer to it off-handedly while getting on with the important business of documenting my continuing woes.”

Read the complete blog post here.

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Khari Johnson
Khari is founder and editor of Through the Cracks: Crowdfunding in Journalism. He also writes about bots and artificial intelligence for VentureBeat. He has built news startups in the U.S. and Europe for the last decade.

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