Photos: Enter the ‘Atlas of Beauty’

Beauty is everywhere, and there is nothing more beautiful than being yourself—natural and authentic.

That’s what 29-year-old Romanian photographer Mihaela Noroc believes. It’s Noroc’s ability to capture this authenticity in women worldwide that has allowed her to successfully create a viral sensation out of a two-year project called, “The Atlas of Beauty.”

“The Atlas of Beauty” is currently a portrait collection of women from 37 countries, but Noroc’s vision is to make it into a fully-fledged photo book and documentary. To make this a reality, Noroc used Indiegogo to fund her next photography tour.

She exceeded her funding goal of $25,000 with two weeks to spare and has currently raised more than $37,000. The campaign ended a week ago but continues to receive money with Indiegogo’s new InDemand feature.

In June, Noroc plans to start traveling around the world again.

Money raised on Indiegogo will allow her to travel worry-free, a comfort she did not have during her last tours, which she paid for out-of-pocket.

“Together we can send an honest message to the world. We can show that beauty is in our differences, and we should all be proud of ourselves,” said Noroc in her campaign video.

People who contribute to her receive an e-book or print of some of her best work so far. They can also vote on where Noroc should go next.

“I realized that many people believe in this project, and it’s important to continue and capture as much diversity as possible,” continued Noroc in her campaign video.

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Sandra Proudman
Sandra is a writer and photographer based in Northern California. She is a believer in the power of crowdfunding to move projects and people forward.

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