A blog about trendy tech going to print? Really? That might be the first thing you think, so Cofounder’s crowdfunding campaign using the hashtag #printreally.
“Coming from online, print looked like a suicide mission and that’s exactly what I thought myself,” said ArcticStatup.com cofounder Dmitri Sarle in the campaign’s pitch video.
So why go back to the future?
There’s a desire for a deeper, more personal connection with readers, but they also want to craft stories based on what they think readers will enjoy instead of publishing stories to get the most page views.
A test issue was made and distributed with good results at Slush 2014, Finland’s largest annual tech conference, Sarle told TheNextWeb.
Other popular names like PandoDaily in the United States have made similar moves but Cofounder will focus on the stories of success and failure for European tech startups.
Europe needs that focus, said Tarmo Virki of Cofounder.
Right now the only place to find stories of European startups are “online or in American-centric magazine,” he said.
Outside of the tech world, hyperlocal Brixton Blog in London and other publications have made similar moves from online only to print in an effort to capture more audience and build a relationship with readers.
In the old newspaper industry, some companies make money by only printing the paper on the days of the week that they turn a profit instead of seven days a week.
So maybe this is a reminder that print isn’t (completely) dead but can be part of a successful business strategy.
Visit ArticStartup.com to read more about their plan to “save startup journalism.”
ArticStartup.com was cofounded in 2007 by Greg Anderson and Dmitri Sarle.