52 ways to make money and support local journalism

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Credit: Thomas Hawk via Creative Commons.

Originally published June 24, 2015 on Medium.com.

This morning I spoke to 20 journalists who are enrolled in CUNY’s Summer Entrepreneurial Journalism Training about alternative revenue streams and business models for news. Below is a list of 52 revenue strategies to support local news, with links to newsrooms that are using them.

Follow the work of the Geraldine R. Dodge Foundation’s Journalism & Sustainability project and subscribe to our newsletter, The Local Fix, for a weekly round-up of ideas and innovations in community engagement, reporting and revenue strategies.

Image via IDEO’s Human Centered Design Toolkit.
Image via IDEO’s Human-Centered Design Toolkit.


My full slides are at the bottom of this post and include key questions you should ask yourself for each of the categories below.

Advertising

Events

Newsletters

Merchandise

Memberships

Services

Side Businesses

Print + Digital

Premium Content

Paywalls

E-Books

Philanthropy

For even more discussion of business models don’t miss:

Sources of subsidy in the production of news: a list. By Jay Rosen

76 Ways to Make Money in Digital Media. By David Plotz

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Josh Stearns
Josh is the director of journalism and sustainability for the Geraldine R. Dodge Foundation. His work centers on community engagement and enabling journalists to do their jobs.

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